Since its creation in 2005, YouTube has grown to be the largest online video sharing platform with millions of videos uploaded onto the site everyday, and this growth has continued into 2021. According to a recent survey from the Pew Research Center, 81% of Americans say they use YouTube, up from 73% in 2019.
What’s unique about YouTube is the great variety of content and an audience built to watch it, from educational content to people playing video games. Your credit union can leverage YouTube to reach a broader audience with your educational materials and messaging. Creating and sharing videos to educate your members and potential members about how your credit union serves the economic needs of the community and its residents can be a great way for your credit union to generate some buzz. Be sure to keep it informative, but fun and engaging!