We are well into the second half of 2021, and social media trends have continued to change and evolve. Now, as we look toward autumn and 2021 begins to come to a close, here are a couple of trends to keep an eye on through the rest of the year:
Social Audio:
Chat rooms may seem like a relic of the internet, but as the quickly growing Clubhouse app has shown, social audio is making a comeback in a big way. In fact, a couple of the social media giants, such as Twitter and Facebook, have begun to launch audio room services. These services hold a lot of potential for credit unions. While challenges remain for financial marketers with this medium, social audio can be a great way to speak directly with members and build stronger relationships with them.
Video and Live Streaming:
Video continues to be a strong medium for business marketing, and marketing teams are putting more care and attention into it. A recent survey by 50Wheel found that nearly half of businesses said they plan to put more of their budgets toward video as more consumers move online. This stronger emphasis on video content and live streaming means that credit unions must ensure their video content is not only informative, but also engaging.
Source: Business 2 Community
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