As your credit union is making its plans for 2022, you must not forget about making social media a part of your marketing plans. While we don’t know what the upcoming year has in store for social media, Red Website Design have made some predictions for what marketing trends we could see in 2022. Here are a couple of those trends financial marketers should keep an eye on:
Short-Form Video Content
Video continues to be a prominent force in the social media landscape, but short-form videos have been gaining more popularity in recent months. Currently, TikTok is the most well-known short-form video platform, but other social media sites have begun to create their place in this growing market. For example, in 2020, Instagram launched Instagram Reels, and more recently, YouTube has entered the ring with YouTube Shorts.
Social Media For Shopping
Social media is no longer just a place for people to share photos of your family or a meal you had at a restaurant. During the pandemic, social media became a shopping destination, and now the number of social commerce buyers in the United States has increased by 25.2%, reaching over 80 million people. If this trend does gain more traction in 2022, financial marketers may be able to find opportunities to inform potential members of their credit union’s loan offerings.
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