Beginning in the spring of 2020 as the world went into lockdown, financial marketers quickly shifted to digital platforms. Marketing budgets in the new year have shifted toward creating and improving digital outlets, such as mobile apps and websites. In fact, according to survey from Fi-Grow, 56% of organizations experienced some impact to their budget due to the pandemic, of which 24% cut their budget for 2020 and/or 2021. This is the new normal for financial marketing, and it’s a good idea for your credit union to incorporate these digital tactics into your marketing:
- Email marketing
- Engaging social media content
- Pay-per-click ads
- Creating your content ex. blogs
The Loan Lead Generator also can help with your digital marketing strategy by bringing in loan leads through your credit union’s website and Facebook page. Click here to learn more and schedule a demo!