Due to the coronavirus pandemic, mortgage rates for 2020 have been historically low, around the mid to high 2% range according to an article from The Mortgage Reports. The New Year could bring about change. With the news of an effective coronavirus vaccine and Biden’s presidential election win, American society will begin to get back […]
Amazon Prime Day 2020: Results
While Amazon Prime Day this year was much later than usual, it was still very much successful for both the online store and for credit unions. A recent report from Co-Op Financial Services showed that dollar amounts and total transactions had increased by more than 51% for both credit and debit charges compared to last year. […]
Mortgage Growth in Q3 2020
Mortgage growth has been interesting to watch, especially with the coronavirus still affecting everyday life and the impact it has had on the economy. For credit unions, first mortgage growth has been an important source of portfolio growth. While overall portfolio growth slowed during the early months of the pandemic, first mortgage growth drastically went […]
Integrated Marketing: What Your Credit Union Needs to Know
Marketing to consumers the way they want to receive information is more important than ever. The Loan Lead Generator hosted a webcast last week focused on this critical topic for credit unions. We covered various forms of marketing and how all of it applies to the current economic environment. Here is a rundown of the […]
Amazon Prime Day: How Credit Unions Can Take Part In The Deals
This year’s Amazon Prime Day is October 13-14, and it is already looking to be a large and important shopping event, so your credit union will really want its credit card top of wallet! Prime Day was supposed to be in July, but with the advent of the coronavirus pandemic, Amazon decided to not have […]
Chatbots Can Supplement Your Call Centers
Recently, I spoke to a credit union executive who had talked about how busy their call center had gotten ever since the coronavirus pandemic broke out. The multi-billion dollar credit union received so many member service calls over these past several months, it tested out a chatbot that handled 1,000 would be calls within a […]
Integrated Marketing: Connecting Your Credit Union With The World
Reaching out to consumers is a cornerstone of marketing, but the ways in which we achieve that have changed over time. With digital platforms becoming one of the main delivery mechanisms for distributing all kinds of marketing alongside broadcast and print, ensuring your messaging reaches your audience has gotten easier. However, it can be tricky […]
Mortgages: Lending During Coronavirus
Loans in the age of coronavirus has certainly been a whole different experience for both credit unions and consumers. The sudden shift to digital platforms and massive unemployment are two factors that have changed how consumers apply for loans and their priorities in an incredibly short amount of time. In terms of loans that consumers […]
Marketing & Member Experience Trends 2020: Predictions Then vs. Reality Now
At the end of 2019, marketing teams planned for the New Year made their predictions for the coming year. What’s clear at this point is that they’re all wrong. No one could have predicted a global pandemic, forcing nearly everything to shut down and throwing commerce into turmoil. With this sudden change to the way […]
Mortgages Lead Coronavirus Recovery
When the Fed dropped rates 150 basis points in response to the economic impact from the coronavirus, homeowners swarmed to either refinance their mortgages or move for job opportunities. Credit unions are stepping up to the challenge, and The Loan Lead Generator can help you find even more leads on mortgages and other types of […]