Marketing to consumers the way they want to receive information is more important than ever. The Loan Lead Generator hosted a webcast last week focused on this critical topic for credit unions. We covered various forms of marketing and how all of it applies to the current economic environment. Here is a rundown of the […]
Chatbots Can Supplement Your Call Centers
Recently, I spoke to a credit union executive who had talked about how busy their call center had gotten ever since the coronavirus pandemic broke out. The multi-billion dollar credit union received so many member service calls over these past several months, it tested out a chatbot that handled 1,000 would be calls within a […]
Marketing & Member Experience Trends 2020: Predictions Then vs. Reality Now
At the end of 2019, marketing teams planned for the New Year made their predictions for the coming year. What’s clear at this point is that they’re all wrong. No one could have predicted a global pandemic, forcing nearly everything to shut down and throwing commerce into turmoil. With this sudden change to the way […]
Mortgages Lead Coronavirus Recovery
When the Fed dropped rates 150 basis points in response to the economic impact from the coronavirus, homeowners swarmed to either refinance their mortgages or move for job opportunities. Credit unions are stepping up to the challenge, and The Loan Lead Generator can help you find even more leads on mortgages and other types of […]