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Building Your Marketing Strategy for 2021

Beginning in the spring of 2020 as the world went into lockdown, financial marketers quickly shifted to digital platforms. Marketing budgets in the new year have shifted toward creating and improving digital outlets, such as mobile apps and websites. In fact, according to survey from Fi-Grow, 56% of organizations experienced some impact to their budget due […]

Holiday Payment Trends Credit Unions Can’t Ignore

Black Friday and Cyber Monday have come and gone, and there’s not much time left for holiday shoppers to buy gifts for their family and friends. With that said, this year’s holiday shopping season has been very different due to the global pandemic, and the way consumers are shopping and when has changed. According to a […]

Integrated Marketing: What Your Credit Union Needs to Know

Marketing to consumers the way they want to receive information is more important than ever. The Loan Lead Generator hosted a webcast last week focused on this critical topic for credit unions. We covered various forms of marketing and how all of it applies to the current economic environment. Here is a rundown of the […]

Amazon Prime Day: How Credit Unions Can Take Part In The Deals

This year’s Amazon Prime Day is October 13-14, and it is already looking to be a large and important shopping event, so your credit union will really want its credit card top of wallet! Prime Day was supposed to be in July, but with the advent of the coronavirus pandemic, Amazon decided to not have […]

Social Media: Trusted Source for Financial Information?

As prevalent as social media has become in our society, questions remain when it comes to its power in the world of advertising. Most businesses today, including credit unions, have one or more social media accounts and regularly post in the hopes of reaching their prospective customers. Many financial institutions have done the same, but […]

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