This year’s Amazon Prime Day is October 13-14, and it is already looking to be a large and important shopping event, so your credit union will really want its credit card top of wallet! Prime Day was supposed to be in July, but with the advent of the coronavirus pandemic, Amazon decided to not have […]
Social media has become all the more prevalent in our increasingly digital age. In recent months, more people than ever have been flocking toward various digital channels for many different reasons, from checking in on loved ones to sharing DIY projects. For financial institutions, using these channels of communication in a way that will best […]
Reaching out to consumers is a cornerstone of marketing, but the ways in which we achieve that have changed over time. With digital platforms becoming one of the main delivery mechanisms for distributing all kinds of marketing alongside broadcast and print, ensuring your messaging reaches your audience has gotten easier. However, it can be tricky […]
Loans in the age of coronavirus has certainly been a whole different experience for both credit unions and consumers. The sudden shift to digital platforms and massive unemployment are two factors that have changed how consumers apply for loans and their priorities in an incredibly short amount of time. In terms of loans that consumers […]
At the end of 2019, marketing teams planned for the New Year made their predictions for the coming year. What’s clear at this point is that they’re all wrong. No one could have predicted a global pandemic, forcing nearly everything to shut down and throwing commerce into turmoil. With this sudden change to the way […]
Credit unions and community banks are welcomed and trusted alternatives to large commercial banks. However, to keep supporting members and the community at large, they must bring in income like any other business. They do that by making loans, and marketers and loan officers are charged with bringing them in. With the rapid evolution of […]
#creditunions should use messaging – especially via social media channels like Facebook – to provide personalized member service to millennials. The ability to directly communicate with brands (including financial services) via social media isn’t a differentiator, it’s a mainstream, expected #facebook service standard.
New data from market research firm Zenith: American adults spent 3 hours and 30 minutes on their mobile devices accessing the internet and/or apps in 2019. Americans are on pace to exceed 4 hours per day in 2021. The #1 app for U.S. adults? Facebook, where adults from all generations spend 1 hour per day […]