Auto Loan Residual Values At Historic Highs
The COVID-19 pandemic brought about disruptions and changes to the auto market that likely won’t be seen again once the world is fully back to…
The Battle For Holiday Spending 2021
For many, 2021 was yet another challenging year, but one notable difference between this year and the last is a stronger holiday shopping season. More…
Mortgage Lending Trends For 2022
Mortgage lending remained strong for credit unions throughout 2021 despite the current challenges of supply and pricing in the housing market. At the same time,…
Predicting Social Media Trends For 2022
As your credit union is making its plans for 2022, you must not forget about making social media a part of your marketing plans. While…
As Consumers Defer Purchases, What Will Become Of Lending?
For credit unions looking to make more mortgages and auto loans, there’s no doubt that there is demand for both homes and cars, and plenty…
Is Debit Here To Stay?
Credit cards have continued to remain popular over the years, but there are signs that their popularity may be waning. According to PULSE’s 2021 Issuer…
Credit Unions See Q2 Mortgage Growth And Setbacks
The second quarter of 2021 saw credit unions gain more footing in the mortgage market, but overall growth remains minimal. According to the most recent…
Social Media Trends: Second Half Of 2021
We are well into the second half of 2021, and social media trends have continued to change and evolve. Now, as we look toward autumn…
How Credit Unions Can Catch Attention On Facebook
Facebook is one of the largest social media sites out there with millions of users around the world. Many companies have been able to take…
Wells Fargo Shut Down Opens New Opportunity For Credit Unions
Wells Fargo recently announced that it’s shutting down all existing personal lines of credit in the coming weeks and has stopped offering new lines of…
Credit Union Mortgage Shares Show Promise And Concern
So far this year, the housing market has been strong despite limited inventory and rising prices. However, credit unions may not be seeing as much…
Which Social Media Trends Are Working in 2021?
As America moves closer to its new normal, social media has remained an important marketing tool for credit unions looking to reach out to existing…
Mortgages Drove Credit Union Loan Originations in Q1
The numbers for Q1 2021 have come in, and overall, credit unions saw strong growth in their loan portfolios! Credit Union Times reported in May that…
Are Americans, And Their Wallets, Ready For Summer Vacation?
Summer is upon us, and many Americans are ready to get outside and do the things they were not able to do last year during…
First Time Homebuyers: Optimistic, But Struggling
As we near the end of spring, more Americans are becoming enthusiastic about buying a new home. First time homebuyers still have a few difficult…
YouTube Is #1 In Social Media Use
Since its creation in 2005, YouTube has grown to be the largest online video sharing platform with millions of videos uploaded onto the site everyday,…
Homeownership and Savings Struggles, But There’s New Hope
As we’ve passed the one-year mark into this global pandemic, we are now beginning to see the full scope of the damage it has done…
Top 10 Best Hashtags For Credit Unions
For anyone using social media platforms, hashtags are vital! Hashtags are how the general populace finds your posts. They are the keywords used to find…
Home Buying in 2021
The official start of spring is right around the corner, and with warmer temperatures comes the ideal time of year to start shopping for a…
2 Top Social Media Trends for Your Credit Union
It has been almost a year since the coronavirus pandemic took over all of our lives and forced us as a society to change how…
Slow and Steady Auto Loan Growth And Improving Quality
Despite the COVID-19 pandemic, auto loan growth is making a comeback. In a recent Callahan and Associates analysis reported in Credit Union Times, compared with the…
Bringing Back Balance Transfers
Credit card balance transfers have long been a great method for consumers to reduce costs on interest, but like everything else in our lives, the…
Building Your Marketing Strategy for 2021
Beginning in the spring of 2020 as the world went into lockdown, financial marketers quickly shifted to digital platforms. Marketing budgets in the new year…
Social Media Trends To Watch For In 2021
This past year has lead to financial marketing undergoing major upheaval. Social media quickly became a primary method for reaching consumers, and as we continue…
Mortgage Rates: Predictions for 2021
Due to the coronavirus pandemic, mortgage rates for 2020 have been historically low, around the mid to high 2% range according to an article from…
Holiday Payment Trends Credit Unions Can’t Ignore
Black Friday and Cyber Monday have come and gone, and there’s not much time left for holiday shoppers to buy gifts for their family and…
Amazon Prime Day 2020: Results
While Amazon Prime Day this year was much later than usual, it was still very much successful for both the online store and for credit…
Mortgage Growth in Q3 2020
Mortgage growth has been interesting to watch, especially with the coronavirus still affecting everyday life and the impact it has had on the economy. For…
Integrated Marketing: What Your Credit Union Needs to Know
Marketing to consumers the way they want to receive information is more important than ever. The Loan Lead Generator hosted a webcast last week focused…
Amazon Prime Day: How Credit Unions Can Take Part In The Deals
This year’s Amazon Prime Day is October 13-14, and it is already looking to be a large and important shopping event, so your credit union…
Successful Social Media Marketing for Credit Unions
Social media has become all the more prevalent in our increasingly digital age. In recent months, more people than ever have been flocking toward various…
Chatbots Can Supplement Your Call Centers
Recently, I spoke to a credit union executive who had talked about how busy their call center had gotten ever since the coronavirus pandemic broke…
Social Media: Trusted Source for Financial Information?
As prevalent as social media has become in our society, questions remain when it comes to its power in the world of advertising. Most businesses…
Integrated Marketing: Connecting Your Credit Union With The World
Reaching out to consumers is a cornerstone of marketing, but the ways in which we achieve that have changed over time. With digital platforms becoming…
Mortgages: Lending During Coronavirus
Loans in the age of coronavirus has certainly been a whole different experience for both credit unions and consumers. The sudden shift to digital platforms…
Marketing & Member Experience Trends 2020: Predictions Then vs. Reality Now
At the end of 2019, marketing teams planned for the New Year made their predictions for the coming year. What’s clear at this point is…
Mortgages Lead Coronavirus Recovery
When the Fed dropped rates 150 basis points in response to the economic impact from the coronavirus, homeowners swarmed to either refinance their mortgages or…
Generating Loans in a Socially Distanced, Digital World
Credit unions and community banks are welcomed and trusted alternatives to large commercial banks. However, to keep supporting members and the community at large, they…
Leading Leads Using Social Media
#creditunions should use messaging – especially via social media channels like Facebook – to provide personalized member service to millennials. The ability to directly communicate with…
Social Media As Lending Solutions
New data from market research firm Zenith: American adults spent 3 hours and 30 minutes on their mobile devices accessing the internet and/or apps in…