New data from market research firm Zenith: American adults spent 3 hours and 30 minutes on their mobile devices accessing the internet and/or apps in 2019. Americans are on pace to exceed 4 hours per day in 2021. The #1 app for U.S. adults? Facebook, where adults from all generations spend 1 hour per day on average. A 2019 Social Media Marketing Industry Report shows that 67% of marketers prefer Facebook as a social media channel because of its demographic diversity, including age, gender, and race. Facebook allows marketers to reach a wide group of consumers that may be interested in their product or service offering. Many people are more active on Facebook than they are in their physical communities, using the platform to communicate, share ideas and ask for referrals to new businesses. If your credit union isn’t active on Facebook, you’re not effectively engaging with your community.